NFT 101: What is an NFT Airdrop and What is it used for?

NFT airdrop is one of the tools that new NFT projects often use to increase awareness, grow community, and drive conversations around their projects and NFT series. This marketing approach is usually done alongside other marketing campaigns such as ads, PR, and influencer marketing.

TL;DR

• NFT airdrop involves distributing NFTs to collectors for free. This is with the overall aim of promoting a project.
• Oftentimes, crypto projects airdrop NFTs after collectors have successfully completed a set of tasks.
• There are a number of platforms that are dedicated to announcing NFT airdrops.

What is an NFT Airdrop?

An NFT airdrop is a marketing approach that is often used by NFT projects. The aim of an NFT airdrop is to drive awareness around a project and grow its community in the process. Airdrop is usually used as part of the overall marketing campaign for a new NFT project. 

Ultimately, the goal is to make the project popular on social platforms. Thus, increasing awareness and driving conversations around the project. When done properly, an NFT airdrop will increase a project’s community members and potentially drive collectors to purchase NFTs when the collection becomes available for purchase.

How are NFT Airdrops done?

Since NFT airdrops are conducted as part of the overall marketing campaign for a new project or NFT series, the aim is to contribute to the overall growth of a project. To achieve this, projects often create a set of tasks that participants must complete before they are eligible for the NFT airdrop.

Some of the most common airdrop tasks include following a project’s official social media accounts (especially Twitter, Discord, Telegram, and Reddit), sharing social posts, and getting a set number of likes and reshares.

Users who successfully complete these tasks are then required to drop their wallet addresses where NFTs are dropped. It is worth stating that collectors are not required to make any payment to receive an NFT airdrop.

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Where do NFT Airdrops take place?

There are several platforms dedicated to announcing NFT airdrops. However, frauds and scams are not uncommon. Therefore, it is important that collectors do their due diligence before joining an airdrop campaign. 

Alternatively, there are a handful of recognized platforms that are known to announce upcoming NFT airdrops. Some of the platforms that are often known to announce NFT airdrops include Coinmarketcap, Dappradar, Airdrop.io, and Airdrop alert.

Conclusion

NFT airdrops serve as an important tool in NFT marketing. While it could be hard for collectors to buy a relatively unknown NFT, airdrop provides an avenue for projects to create awareness, expand their online reach, and ultimately sell out upon launch.