Japanese auto giant, Nissan, has fully embraced Web3 with its latest round of NFT trademarks. Although, the company had earlier filed for patents for its SKYLINE, GTR, and Z, car series, its latest trademark filing indicates how seriously it is taking its Web3 venture.
- Nissan’s latest NFT trademark covers its Nismo, Infiniti, and Nissan brands
- The trademark will also cover Nissan’s metaverse advertising and other entertainment services.
- Nissan will also test out metaverse auto sales, enabling users to order cars and relate with sales agents in the metaverse.
Nissan’s Latest NFT Trademark
Nissan is one of the global auto brands that has shown real interest in web3 in recent years. The car brand filed an NFT patent in October 2022 covering NFT, metaverse, and Web3. Its latest round of patents is only an affirmation of just how seriously the global car brand is taking its foray into web3.
Nissan recently filed four new patents with the United States Patent and Trademark Office. The latest round of trademarks will cover Nissan’s Nismo, Nissan, and Infiniti brands. The trademark filing will ultimately enable Nissan to launch NFTs for virtual clothing, toys, trading cards, cars, and headgear. The trademark will also enable Nissan to launch an NFT marketplace where collectors can buy, sell, and trade virtual assets.
Robust Metaverse Plans
Nissan is not stopping at NFTs alone; the auto giant is also looking to take its businesses into the metaverse. The proposed plan reveals that Nissan intends to launch metaverse advertising services. The auto giant also aims to enter virtual entertainment by offering services covering music, artwork, images, and videos.
Nissan is also putting in place a plan for metaverse auto sales. This feature is set to start and run in Japan till June 30, 2023. Customers will be able to interact with sales agents and complete auto purchases from within the Nissan Hype Lab.
Business use cases are pioneering the new wave of NFT and Web3 adoption. The NFT space is still in its infancy, yet all indications are in the direction that business adoption will ultimately dominate the web3 landscape.