Mercedez-Benz has established itself as one of the foremost car brands in the world for a long time. The luxury car maker has taken the next step in technological trends by adopting NFTs and laying out concrete plans for metaverse adoption.
- Mercedez-Benz launched its first-ever NFT collection in early 2022
- The massive success of its NFG collection has been a catalyst for its future NFT investments
- The luxury car maker has also filed a comprehensive trademark that covers all forms of NFT and metaverse applications.
Mercedez-Benz first NFT Collection
Mercedez-Benz made its foray into NFT in January 2022 with its NFG collection. The collection effectively introduced the Mercedez-Benz G-Class into web3 and the metaverse. As expected, the NFT collection was exclusively made available to owners of the G-Class Benz series.
Mercedez teamed up with international crypto artist ART2PEOPLE to bring the collection to life. In total, five NFT artists worked on the project: Antoni Tudisco, Baugasm, Klarens, Charlotte Taylor & Anthony Authie, and Roger Kilimanjaro. The collection was greeted with much fanfare and was sold out within a day on the NFT marketplace, NiftyGateway.
The New NFT Trademark
The latest trademark news was made public on Twitter by famous trademark attorney, Mike Kondoudis. In the post, the attorney revealed that Mercedez-Benz’s latest web3 trademark will cover Mercedes-Benz, Mercedes, S-Class, G-Class, and Maybach. The trademark will generally cover brand names and automobile lines.
The trademark is expected to fully bring Mercedez-Benz into web3 by making it possible for the brand to mint and sell NFT and related works, sell digital collectibles, issue a cryptocurrency, offer financial services, enable digital asset trading, sell virtual car parts, and sell digital accessories and appliances.
The attorney further stated that the trademark will also enable Mercedez-Benz to launch a digital marketplace where it can display items to collectors and sell virtual goods. The news of a comprehensive web3 trademark points to a broader adoption of NFT and the metaverse by the global luxury car brand.
Mercedez-Benz has shown how lucrative NFT adoption could be for businesses. It has also shown how brands could use NFTs to unite consumers around products while building loyalty along the line. NFT adoption among brands and businesses will only continue to grow over the next decade.