The global creative space is a competitive landscape. Creators from all walks of life constantly have to navigate endless challenges to gain attention for their work and continually stay relevant. In this article, we explain the top three challenges that creators have to face in the increasingly competitive creative landscape.
- Creators are faced with the perennial challenge of gaining recognition in a space where attention span is short and limited
- Oftentimes, creators also struggle to secure jobs and make a living from their profession
- The pressure to create and compete for attention is causing many creators to lower standards. This often leads to mediocre content creation for some creators.
The perennial challenge of gaining recognition
Let’s face the truth! Most creators struggle to gain visibility and attention for their projects. Creators are in a constant struggle to be known—be it music artists, digital artists, painters, photographers, documentary creators, writers, filmmakers, and the rest.
Oftentimes, creators have to rely on social media platforms to showcase their works. The problem with this approach is that online platforms such as Facebook, TikTok, Instagram, YouTube, and the like are already populated with content. As a result, creators have to compete for the limited attention of consumers in a space where concentration is short.
This is without mentioning that social media algorithms favor established creators. Thus leaving little to no room for young and upcoming creators to showcase their content.
The difficulty in securing jobs
Earning a living as a creator is another huge problem. It is an issue of concern to all creators. Established creators often have to rely on sporadic gigs to earn money from their work. Artists have to rely on direct art sales, while music artists always hope to secure performances.
The problem with this model is that creators live in uncertainty without guaranteed earnings or fixed incomes. The situation is usually more precarious for upcoming artists, who sometimes have to make a living by working on the side and using the returns from their other jobs to fuel their creative careers.
Overall, the current situation offers no guaranteed solution for creators. The odds are largely stacked against them.
Falling standards and mediocre content
These days, social media is engulfed in trends. More often than not, creators have to follow these trends to stay relevant. This in itself is not a problem, as it is meant to further sharpen the creative instincts of creators. The problem with this approach is that trends change quite fast today, so creators could get caught in this endless cycle.
As trends change, many creators might ultimately ditch their uniqueness and style to embrace trends and virility. This could ultimately lead to the creation of mediocre content.
Creativity is distinct, and creators deserve much more than they currently get. Yet they currently operate in a space where there are few returns for their creativity. No matter how simply we think about the challenges that creators face, the conclusion is glaring for all to see…the current landscape can no longer accommodate the needs and plight of global creators.